Join us on 5-7 JUNE 2019 in Madrid, Spain
C&IT International Forum is back. Returning for its second year, this forum will take place on 5-7 June in the cultural city of Madrid. Join us and get the perfect blend of content, networking and supplier meetings designed to help give you the tool kit to exceed within the MICE industry. We’ll take care of your flights and accommodation, all you have to do is turn up and we’ll help you to become the leading thinker from your organisation.

C&IT International is open to senior event professionals from agencies, corporates and associations who have the spending power of £500,000 or more. This is an exclusive forum which is only open to a handful of delegates from the industry. 

Whilst attending this complimentary event you will be updated on the latest trends and hear interesting, unique and above all practically useful content, which you can then take away and apply to your own events. Some of the most senior event professionals from the industry will be there and we will be discussing the key challenges and issues facing the events industry. 

This is an unmissable, thought to provoke forum 


Can I attend?

Our International Forum is a three day event and is open to senior event professionals from agencies, corporate and association backgrounds with a spending power of £500,000 or more internationally. This is an exclusive forum which is open to only a handful of delegates from the industry. 

Applying is free of charge and only takes a few minutes. This forum promises to bring big rewards which could make all the difference to you and your organisation this year.

Only 30 places available so apply as soon as possible to avoid disappointment. 

What's in store

  • Return flights from London Heathrow to Madrid Barajas 
  • Complimentary accommodation
  • Full access to all of the content sessions 
  • A selection of pre-arranged 1-2-1 meetings with leading suppliers 
  • Multiple opportunities to network with fellow delegates, cutting-edge suppliers and speakers
  • Meals and refreshments throughout the event
  • A place at the gala dinner and drinks reception
  • Exciting activities


5th June

10:50 Delegate flights to Madrid from Heathrow

14:20 Flight arrives in Madrid

15:00 Transfers collect delegates from Madrid airport

15:45 Guests arrive for registration/light lunch

16:30 Madrid iPad tours begin

19:45: Guests arrival to Ramses restaurant for drinks, dinner and entertainment

23:00: All guests depart Ramses restaurant

6th June

07:00 Breakfast at guests leisure

08:45 Morning registration

09:00 Opening remarks

09:10 State of the industry: International
A collection of trends from C&IT’s most recent State of the Industry reports, including a preview of some of the upcoming research conducted in the US market.

09:30 Content session:The impact of over-tourism on events
Industries focus exclusively on growth but tourism is said to be creating more problems than benefits in many destinations. How does over-tourism impact pricing, service, CSR, delegate experience, event attractiveness.

10:00 Pre arranged 1-1 Meetings

11:00 Refreshment and networking break

11:20 Content session: How to get the most out of a familiarisation (FAM) trip
FAM trips can be a great learning tool for travel agents and event planners but with restricted budgets and airlines tightening their belts, questions regarding resource; who to send, Return of Investment, what should be learnt, the debrief after, site visits, balancing the fun… etc need to be answered in detail prior to embarking on the trip.

11:50 Pre arranged 1-1 meetings

13:10 Lunch and networking break

14:10 Content session: The power of apprentices
As talent acquisition, development and retention is one of the key issues in our industry, Caroline Bee talks about the value of apprenticeships and reveals how their Trailblazers Event Management Apprenticeship Programme has helped to attract and nurture new talent to the business.

14:30 Pre arranged 1-1 meetings

15:30 Refreshment and networking break

15:45 Content session: Justifying the ROI in events
How can events/MICE deliver a return on investment in the form of; increased productivity, staff retention, engagement, communication and sales.

16:15 Relaxation

19:20: Guests to meet in hotel lobby for transfers to Ramses restaurant

19:45: Guests arrival to Ramses restaurant for drinks, dinner and entertainment

23:00: All guests depart Ramses restaurant

7th June

07:00 Breakfast at guests leisure

10:00 Chair's opening remarks

10:05 Content session: The value of face-to-face events
Meetings can be held and spread throughout the world without delegates physically being in attendance, reducing the cost and headache of international travel. But is this really a beneficial solution? What is the real value of face-to-face interaction?

10:30 Refreshment and networking break

10:45 Pre arranged 1-1 meetings

12:05 Content session: Impromptu panel

12:45 Closing remarks

12:50 Lunch

13:00 Close of event

13:30 Delegates depart from Pestana Plaza Mayor

15:50 Flights depart to Heathrow


Madrid is the capital of Spain and offers a comfortable and safe setting where indulging in leisure or doing business is just as pleasant. Its rich artistic and natural heritage, its advanced transport network, the quality of the accommodations, its excellent cuisine and the passion with which the people of Madrid enjoy day and night make it one of the most attractive cities in the world.


The Pestana Plaza Mayor Hotel testifies to the history and culture of Madrid, its legacies of Islamic art and the colours inspired by the great painters like Goya or Velazquez, or the old ragged drawings of the Royal Tapestries Factory, linking to modernity thanks to the new trait and colourful expressionist. Located in the central area of Madrid, in one of the oldest squares in Spain, Pestana Plaza Mayor occupies two historic buildings: the Casa de la Carnicería and a former fire station. The Hotel is within walking distance of major monuments and tourist attractions, such as the Puerta del Sol, the Royal Palace, the Cathedral of Madrid, Gran Via, Plaza del Callao, Debod Temple or the emblematic El Rastro street market. The Paseo del Arte, home to important museums such as the Prado, Reina Sofia and Thyssen, is just a 20-minute walk away. The stylish and contemporary design rooms, the Spa & Fitness Center, the two swimming pools, the meeting rooms with natural light and the restaurant specializing in meats make the Pestana Plaza Mayor a space to discover on your next visit to Madrid. 

The Pestana Plaza Mayor is located in the heart of Madrid, in the historical centre of the Spanish capital and close to several points of interest. Easily accessible by car or public transport, the hotel is 20km away from Adolfo Suarez Madrid Barajas Airport and 450 meters from Sol Station, with direct connections to Atocha Station and the Airport.