Event of the Year - Business Media
Event of the Year - Consumer Media
Commercial Campaign of the Year
The industry has by-and-large transitioned as a collective to include new advertising formats and consultative selling as media owners are tackling increasingly complex client relationships. In order to meet commercial objectives, teams are stepping up their creativity and using audience development expertise to include new formats and platforms.
This award honours the most sophisticated, creative and effective commercial campaign of the year, and which deliver on commercial objectives for clients through medium of delivery, concept and audience engagement.
Required Information:
- Campaign or entry name
- Partners or agencies involved
- Please describe your company and the industry that you serve
- Describe what the campaign hoped to achieve
- Describe any challenges the team had to overcome
- Describe results, impact on business, and ROI
Editorial Campaign of the Year
Editorial campaigns across media are as diverse as they are creative, from social awareness campaigns to pop-up properties. Increasingly, maintaining a unique editorial narrative and staying true to brand has delivered innovative, high-quality and well- executed campaigns which deliver a real impact for the target audiences and which raise the bar for journalism in the UK.
This award honours excellence in innovative, effective and unique editorial campaigns which provide tangible impact on target audience and which push the boundaries of modern journalism.
Required Information:
- Campaign or entry name
- Partners or agencies involved
- Please describe your company and the industry that you serve
- Describe what the campaign hoped to achieve
- Describe any challenges the team had to overcome
- Describe results, impact on business, and ROI
Event of the Year
Live events have become an extension of brand strategy for many publishers and with a crowded market place publishers are becoming increasingly innovative as far as format, topic and delivery, delivering high customer value and great commercial yield.
This award recognises innovation, creativity and commercial excellence in live events, including creativity in format and execution, and which deliver on a commercial goal.
NOTE - This category will be broken down by the below business type and individually awarded:
- Consumer Media
- Customer Publishing
- Business Media
Required Information:- Event or entry name
- Partners or agencies involved
- Please describe your company and the industry that you serve
- Describe the event, format, audience and brief history
- Describe any challenges the team had to overcome
- Describe results, impact on business, and ROI
Best Commercial Use of Data
Data is arguably one of the central growth drivers in media, with technology and digital products becoming more sophisticated, using data to drive your commercial and editorial strategies has never been more important. The principle is simple – give users what they want.
This award recognises excellence in the commercial use of data which delivers on user insight and impact, effectiveness of application and which has significantly contributed to one area of or the business as a whole.
Required Information:
- Project or entry name
- Partners or agencies involved
- Please describe your company and the industry that you serve
- Describe the project, commercial function behind it and how it was delivered
- Describe any challenges the team had to overcome
- Describe results, impact on business, and new insights gained
Industry Partner of the Year
This award recognises those suppliers to our industry who have really gone the extra mile in their partnerships with media businesses. Any organisation that supplies a product, platform or service to the industry can enter, from distribution and fulfilment, to digital publishing, training, subscription management, printing, marketing, paper, event services. . . and beyond! Our judges will be looking for evidence of outstanding service levels, surpassed objectives and expectations, genuine partnership with clients to find innovative solutions, as well as evidence of real work towards sustainability alternatives, and best working practices.
Required Information:
- Company Name
- Please describe your company
- Provide a brief history of the company and how you work with Media Businesses
- Describe how innovation has factored into the partnership objective and results for the past year.
- Describe any challenges the team had to overcome, results, impact on business, and new insights gained
- Describe why you should be the industry partner of the year